Changing the way people work.

Starting with the most viral, untapped vertical in the creator economy: dance.

Dance dominates every content platform

XXTviews

And now, dancers are monetizing their own audiences

$XXBBopportunity

How do dancers make money?

Dance economy today

Dancers teach at studios and perform.

VenmoPayments

SpreadsheetsStudent lists

EventbriteTicket sales

ZelleMore payments

Text messagesBookings & follow-ups

Who paid?Which spreadsheet?

Venmo, spreadsheets, fractured apps.

Dance creator economy with Werk

After dancers grow a following and community, they go independent by selling their own:

Pop-up classes
Private lessons
Programs
Merch
Tutorials
Community subscriptions

Centralized in one platform

Werk Tech

Illustrative account · sample earnings

werk.dance/dashboard

Money

May – Oct 2026

OverviewSalesPayouts

Net earnings · All months$41,900

Gross sales $43,576

Fees −$1,676

Net earnings by month

ClassesTutorialsBookingsClass packsMerchPrograms

$12k$6k$0

Classes$11,700Tutorials$3,900Bookings$6,600Class packs$3,400Merch$2,700Programs$13,600

9:41

Sample profile

Alex Morgan

Dancer · Teacher · Creator

Follow

Pop-up class$30

Private lesson$120

Training program$450

Choreography tutorial$20

Studio tee$35

Class pack$125

Studio rental$25 / hr

Community$15 / mo

Even though dancers started from different offerings, they eventually expand to the other offerings.

Aliya Janell

Queens N Lettos

@thealiyajanell

$66,982Total GMV processed

2MInstagram followers

Offerings on Werk

Pop-up classes
Private lessons
Consultations

Before Werk

Pop-ups in LA on Venmo/Cash

With Werk

QNL tours around the world

Tristan Edpao

TEMP Collective

@tristan.edpao

$168,976Total GMV processed

64KInstagram followers

Offerings on Werk

Pop-up classes
Programs
1:1 mentorship
Merch

Before Werk

One beginner program, once a year

With Werk

Twice a year, across three levels

Angela Trimbur

Angela Trimbur Dance Academy

@angelatrimburdance

$10,826Total GMV processed

22KInstagram followers

Offerings on Werk

Pop-up classes

Before Werk

Case study to complete

With Werk

Classes and choreography for all levels

Alec Cohen

Intro to Popstar Dance

@gaychoreographer

$69,146Total GMV processed

11KInstagram followers

Offerings on Werk

Pop-up classes
Private lessons
Group privates
Consultations

Before Werk

Case study to complete

With Werk

Popstar dance classes in NYC and LA

Hannie & Claudia

PROWORX

@proworx.dance

$21,220Total GMV processed

1,042Instagram followers

Offerings on Werk

Pop-up classes
Programs
Recurring programs
Intro calls

Before Werk

The program did not exist

With Werk

Training for aspiring NFL and NBA cheerleaders

GMV: all-time recorded payments through October 17, 2026 (Pacific), USD, rounded to the nearest dollar. Includes buyer fees, before refunds; excludes failed, unpaid and off-platform payments. Offerings reflect published listings or recorded usage, not sales in every category. Instagram counts as displayed October 17, 2026.

Werk Noho

This is what we did.

View Werk NoHo

WERK AI

Your coach. Your biz manager. In your pocket.

9:41

Werk AI

Hey Werk, I need to make $5k this week.

Great! You have 3,000 people in your email list that have been asking for a pop-up class in Miami. Should I set it up?

Flyer draftMiami pop-up • All levels

Ask Werkııııııı

Product concept · simulated interaction

Dance is not only digital and physical; it’s in person.

The work tech makes the admin behind the culture easy.

But the culture lives in person. We're there too.

Werk LA

Here's the culture is that we're dancing, we're rehearsing, we're choreographing, we're creating, we're freestyling, we're having classes, we're having privates, we're filming tutorials. We're doing all of that. We're having our own spaces to rental facilities, rental spaces to support this activity.